FAQ Take a virtual tour

Does SFWMPAC present or produce events?
Can we sell our own tickets?
Can the lobby be used for a reception?
May I use my own caterer?
What will my performance or event cost?
What is a Performance Bond?
Where do we park vehicles for event staff, loading and unloading?
Where will event guests park?
Is the building ADA accessible?
What time can we load in and set up?
To where should our programs be delivered?
Can you display my poster in your case? If so, what size should it be?
Can we sell merchandise?
Can we make an audio or video recording of our event or performance?
Are there dressing rooms?
What is IATSE stage labor?
Can we hire our own Security?

Does SFWMPAC present or produce events?
No. SFWMPAC is the department of the City and County of San Francisco responsible for managing the rental and maintenance of the Performing Arts Center facilities. Production and promotion of all events and performances is the responsibility of Licensees.

Can we sell our own tickets?
No. Licensees must use City Box Office for ticket sales services.

Can the lobby be used for a reception?
The Veterans Building lobby is not included with Herbst Theatre rentals. Lobby receptions are subject to additional rent and labor costs. Conveniently located on the second floor of the Veterans Building, The Green Room is an ideal venue for receptions held in conjunction with Herbst Theatre performances. Its use is subject to availability and a separate agreement.

May I use my own caterer?
Patina Catering is the exclusive provider of all concessions and catering services. Licensees must enter into a separate agreement with Patina Catering for food and beverage service. For more information, please contact Patina Catering’s Sales Manager at 415.252.1933.

What will my performance or event cost?
Cost depends on technical needs, as well as the timeline of load in, presentation and load out. While all performances and events are unique, costs in the Herbst Theatre typically range from $4,000 - $10,000 each.

What is a Performance Bond?
A Performance Bond is a deposit paid to cover your estimated labor and equipment expenses. For ticketed events, the Performance Bond will be fully refunded provided that box office receipts are sufficient to cover expenses. For performances and events with no paid admission, the Performance Bond is used to cover expenses, and the unused portion is refunded at the time of settlement.

Where do we park vehicles for event staff, loading and unloading?
Two parking spaces can be made available to Licensees after 5:00 pm on weekdays and all day on weekends. No additional parking is available on the premises. See Directions & Parking for parking information. See Technical Specifications for loading information.

Where will event guests park?
See Directions & Parking.

Is the building ADA accessible?
Yes. City Box Office is happy to work with you to accommodate special needs.

What time can we load in and set up?
Access hours will be determined at the time of booking.

To where should our programs be delivered?
Delivery of programs must be coordinated in advance. SFWMPAC has limited storage for programs and cannot facilitate return shipping of any items.

Please address delivery to:
San Francisco War Memorial & Performing Arts Center
Attn: House Manager
401 Van Ness Avenue, Room 110
San Francisco, CA 94102

Can you display my poster in your case? If so, what size should it be?
The Veterans Building has a limited number of poster cases available for Licensee use. Posters are rotated as space becomes available and should be no larger than 16" tall by 16" wide.

Can we sell merchandise?
Yes. Merchandise sales must be approved in advance. SFWMPAC retains 10% of gross sales plus applicable sales tax. Licensee must provide seller(s). No food or beverage sales are permitted.

Can we make an audio or video recording of our event or performance?
Arrangements for recording must be made in advance and require a separate agreement. Recording(s) may require additional equipment rentals, union labor and origination fees.

Are there dressing rooms?
Yes. The Herbst Theatre has an all new stage-level backstage suite with dressing rooms, a performer lounge and multi-purpose rehearsal room.

What is IATSE stage labor?
The International Alliance of Theatrical Stage Employees, Moving Picture Technicians, Artists and Allied Crafts of the United States, its Territories and Canada (IA or IATSE) is a labor union for entertainment and related industries. SFWMPAC requires the use of IATSE Local 16 stagehands to perform all theatrical work in our venues.

Can we hire our own Security?
SFWMPAC Security is responsible for all building security. Additional private security can be arranged as needed by SFWMPAC. The Veterans Building is open to the public and home to a wide variety of tenants. Specific performance or event security needs should be presented at the time of booking.